orquidiario estepona
(Orchidarium Botanical Garden. Estepona).

Thanks Marbella for your golden days, but the future gem is ESTEPONA right now. This is a post for ¨visionaries¨.

The financial crisis that is apparently approaching in these times, plus the Global ¨Brexit¨ effect, the USA-China customs tariff battle, or the climate exchange with all its consequences, are generating a total undefined situation that makes people get ¨lost¨. We don´t know how banks are going to behave in this context (I guess responsibly, this is their business too), or even if the sea might shallow all of us in a few years. In my opinion, we all have to be aware that we are living a ¨current moment¨; I mean, we can´t stop because of a what ¨might happen¨. We are  forced to REACT, and this World is definitely only for brave souls.

According to this, the local Government in Estepona is doing its things well: proper celerity for construction licenses, the eco-friendly urban planning is effective, the urban logistics expansion is a real fact, leisure services are creating an attractive town, and cosmopolitanism fills the streets day by day in this town. This is simply GREAT.

Well, you can think now ¨there´s no difference with Marbella for those reasons..¨. All right let´s check then THREE important detailed concepts in my opinion:


In this current time when construction is totally paralysed in Marbella due to a politic and legal situation, according to the General Urban Plan –Plan General de Ordenación Urbanística (PGOU)– that has just been rejected by the Court one more time again, Estepona is wisely taking advantage of the situation, and constructors are focusing their strategies on the Marbella outskirts now. This is the main key to understand ¨why¨ Estepona is growing up so quickly, and ¨why¨ the first celebrities in the World are stepping forward already: footballer Cristiano Ronaldo has recently acquired a wonderful luxury property at the ¨La Resina Golf & Country Club¨ complex. My respect.

casa cristiano
(Cristiano Ronaldo´s new mansion in Estepona).


¨Estepona¨ is not ¨Marbella¨ (yet), and the market always knows about concepts as ¨branding¨, ¨value¨ and ¨prices¨ for these cases. Whoever knows this, knows as well about the other more strategic ¨financial potential¨ concept for any investment. This means, Estepona is half-priced (4,000€m2 vs. 8,000€m2 mean price in Marbella) for the luxury market areas, what makes this town a really interesting area for investors to manage. Considering the idea that Marbella is ranked 20th. at the top luxury priced cities in the World, let me guess how clearly HUGE the potential is in this region Worldwide now, including the other defining factor for a purchase decision process (the climate), where Marbella is ranked 3rd. in the same comparison chart for a daylight hours/year mean, within 320 sunny days per year, the same as Estepona town (..they know about this very well in other cities as London, Shanghai or New York).


World Map


Almost the 90% of the luxury properties in Estepona are based on a new construction style. In this sense, there are no classic villas here, and the property market involves Mediterranean and the most modern luxury mansions in this region. ¨Future is present in Estepona¨, and investors are now focusing their energies on concepts as ¨Home automation (telework + leisure + remote management)¨, and ¨Philosophy of wellness (eco-friendly construction)¨, based on organic farming botany, sustainable eco-energy efficiency and environment care / integration. ..If you are considering the idea of purchasing a villa for investment or residential reasons, please take in consideration these basic concepts from now on. Don´t ruin your pocket.
luxury estepona
(Beachline luxury villa at Estepona).
If you reached reading this, I let you know the StarLite Festival will host its next editions in Estepona. You will see the officialized information at the mass media soon.
Christiano Ronaldo´s new house in Estepona (spanish).
Paralysed again the Urban planning project in Marbella (spanish).

Un comentario sobre “VISIONARY ESTEPONA.


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