Thanks Marbella for your golden days, but the future gem is ESTEPONA right now. This is a post for ¨visionaries¨.
The financial crisis that is apparently approaching in these times, plus the Global ¨Brexit¨ effect, the USA-China customs tariff battle, or the climate exchange with all its consequences, are generating a total undefined situation that makes people get ¨lost¨. We don´t know how banks are going to behave in this context (I guess responsibly, this is their business too), or even if the sea might shallow all of us in a few years. In my opinion, we all have to be aware that we are living a ¨current moment¨; I mean, we can´t stop because of a what ¨might happen¨. We are forced to REACT, and this World is definitely only for brave souls.
According to this, the local Government in Estepona is doing its things well: proper celerity for construction licenses, the eco-friendly urban planning is effective, the urban logistics expansion is a real fact, leisure services are creating an attractive town, and cosmopolitanism fills the streets day by day in this town. This is simply GREAT.
Well, you can think now ¨there´s no difference with Marbella for those reasons..¨. All right let´s check then THREE important detailed concepts in my opinion:
1)- URBAN PROMPT PROCESSING.
In this current time when construction is totally paralysed in Marbella due to a politic and legal situation, according to the General Urban Plan –Plan General de Ordenación Urbanística (PGOU)– that has just been rejected by the Court one more time again, Estepona is wisely taking advantage of the situation, and constructors are focusing their strategies on the Marbella outskirts now. This is the main key to understand ¨why¨ Estepona is growing up so quickly, and ¨why¨ the first celebrities in the World are stepping forward already: footballer Cristiano Ronaldo has recently acquired a wonderful luxury property at the ¨La Resina Golf & Country Club¨ complex. My respect.
2)- PRICE / QUALITY BALANCE.
¨Estepona¨ is not ¨Marbella¨ (yet), and the market always knows about concepts as ¨branding¨, ¨value¨ and ¨prices¨ for these cases. Whoever knows this, knows as well about the other more strategic ¨financial potential¨ concept for any investment. This means, Estepona is half-priced (4,000€m2 vs. 8,000€m2 mean price in Marbella) for the luxury market areas, what makes this town a really interesting area for investors to manage. Considering the idea that Marbella is ranked 20th. at the top luxury priced cities in the World, let me guess how clearly HUGE the potential is in this region Worldwide now, including the other defining factor for a purchase decision process (the climate), where Marbella is ranked 3rd. in the same comparison chart for a daylight hours/year mean, within 320 sunny days per year, the same as Estepona town (..they know about this very well in other cities as London, Shanghai or New York).
3)- PROPERTY STYLE.